Last week while in Hong Kong I was invited by Walter Jennings to speak on a panel about my experiences during the last five years of developing a social media strategy. It was a great opportunity for me to learn the various challenges and opportunities that face communicators in the region. As we’ve started to build our content in China using Weibo, we are learing day by day of the nuances of pushing content east.
Social media, like Hong Kong's vast markets, is a busy landscape in Asia
In the discussions following my panel it was no surprise that the questions are similar to what I still hear from people in the US and Europe: How do you measure success? How do you gain compliance? Where do you find content?
The appetite for using social media in Asia is growing fast. The rising influence of Weibo, RenRen and video services (YouKou and Toou) are hard to ignore. If you want to read more about what is happening in Asia you should follow Walter’s blog (Facing China). In addition, last year Edelman published its study and infographic of Asia’s key digital and social media markets. And over at The d Infographics they break down social media statistics in a large infographic for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
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